Some of things I create are brands. These things usually end up needing some legal addendum to help protect them, aka a copyright, trademark, or registered trademark symbol. As a designer, I use these keys often enough that I should know where they are, but every damn time, I have to hunt and peck, usually […]
As part of the awesome experience of re-branding Ben Spies (and branding myself) I had the opportunity to do so pretty awesome stuff. Designing the bike was one component, but the most surreal moment came when I had to design his new helmet.
I was so excited about being involved in the branding of an international athlete I may have thrown out the statement... "If Spies picks one of my logos, I will get that straight tattooed!" ...and as Luck would have it... View the Project