We’re often looking to alleviate points of friction. In business, friction can mean capped growth. In customer experiences, it can mean lost revenue. Untangling the strings of modern technology, shifting digital touch points, and embedded processes is not for everyone. But I love it.

From batteries to boats, I’ve worked across a wide swath of industries—from advertising and omni-commerce to connected devices, enterprise SaaS, and AI innovation. I’ve spent over two decades making things better. Better experiences for people, better systems for work, better interfaces, better code, and ultimately – better businesses. But it’s just not about making things faster, smarter, and more human — it’s about looking across complexity and identifying the right problems to solve. Whether it’s launching 0→1 products, scaling enterprise tools, creating GenAI tools with intent, or building design teams that stick, I focus on removing friction so people and businesses can accelerate into the future. 

So let’s talk about your friction points…the more tangled, the better!