Arbitrary – Page 5 – Rob Karlovetz

There wasn’t much to do, but there was a lot to see. It had been a while since I had been down to Dealy Plaza in downtown Dallas. Although Dallas isn’t the most historic or beautiful city, there are it’s bright spots.

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Date: April 3, 2012

Building a brand from the helmet down.

As part of the awesome experience of re-branding Ben Spies (and branding myself) I had the opportunity to do so pretty awesome stuff. Designing the bike was one component, but the most surreal moment came when I had to design his new helmet.

In:

Arbitrary

Date: January 26, 2012

Careful what you put in ink…

I was so excited about being involved in the branding of an international athlete I may have thrown out the statement... "If Spies picks one of my logos, I will get that straight tattooed!" ...and as Luck would have it... View the Project