Working closely with developers and deployment strategists, the first module-based Salesforce Marketing Cloud responsive email template was born.
Dooney’s small email marketing team needed a way to streamline their email system, incorporate current best practices, and increase conversion. Utilizing a module-based approach, we were able to create a library of easy-to-use building blocks for all marketing and transactional email campaigns.
Firm: LiveArea + Creative Director: Rob Karlovetz + Designers: Natalie Sampson
Brand Cohesion
The brand experience is seamless for consumers with every email reflecting the nuances of the website.
Dynamic Products
Utilizing the existing website database, product price, colors, and availability update on open.
Comprehensive Shopping
Full repository of product grid variations allows for emails to feature full product lines or isolated product.
