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I have a passion for “Better”. Better systems, better communications, better design, better code, better business.

My career has spanned roles ranging from small boutique agencies to large PR firms, allowing me to create, manage, and work with small teams of designers and developers across a wide array of projects and technologies. The work has resulted in successful print, Web, mobile, and multimedia advertising campaigns for both major multinational and Fortune 500 companies.

I am a proud father of twins – A boy (Miles) and a girl (Ellie). I like to think this makes me a ninja in time management skills, but it probably just means I’m twice as crazy. Additionally, I’ve run a half-marathon (2:18:00) and hold a black belt in Tae Kwon Do. It is probably also noteworthy that I survived my childhood in Tyler, TX with only sparse instances of “hick-ness” as a lingering result.

I am currently employed at PFSweb as part of their proprietary, in-house digital creative agency.

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Objective Oriented

Good creative and successful campaigns are not inherently related. It takes clear focus to maximize chances for success.


Captivating

It is just as important to be able to tell a convincing and enticing story to the end client as it is to the Executive Team.


Motivational

Fueling creativity often means digging deep into the Brand. It’s rare that you find gold without picking up a shovel.

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Immersive

Integrating into new systems, processing data quickly, and analyzing areas of improvement is critical for continued success.

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All Better Now

Whether it’s boats, batteries, or big box retail, I’ve helped launch new products, modernize platforms, and unlock billions in measurable impact.

Make More Better...By Design 2025 © Rob Karlovetz. All rights reserved.

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