Check Out These Jugs!

In a world where everything is meant to scream for attention (post title included), finding something that cuts through the clutter and makes you stop and take notice is worth mentioning. While in the grocery store a few days ago, I was struck by these Califia Farms almond milk jugs.

While the business of “premium alternative milk” is not new, most brands have suffered from the same, utterly utilitarian (aka boring) packaging design that was originally created somewhere around 1915. To compensate for boring packaging, other brands overdesign, adding more to more to just get more. This on the other hand, is a great effort to make the form itself beautiful and allow the design to follow. Based on the iconic doorstep milk bottle, it is a great blend of a classic look and modern sensibilities. With a minimal design, clean typography, and poignant color accents against an elegant creamy white base, the new packaging stands out from the completely utilitarian form of old.