The United States Mint needed a true client partner to help craft a new online shopping experience at every touchpoint for their customers.
I led design and campaign strategy for the United States Mint across digital touchpoints and promotional print marketing. The work spanned weekly email and website campaigns, seasonal promotions, and special product releases. I also led UX research and discovery, managed design communication with the client, and oversaw a team of two to three designers, connecting customer insights with a consistent brand and shopping experience.
Scope & Cross-Functional Collaboration
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Team
2-3 Designers
5-10 Engineers
Impact
+19.1% YoY Sales Growth ($591M)
eCommerce Website
Originally launched in 2014, this website has gone through several refreshes based on user data and research.
Email Marketing Templates
With email being the primary driver for on-site traffic for this client, a responsive Saleforce Marketing Cloud template was created for multiple campaigns.
Social Media Campaigns
Product launch and marketing campaigns were synced across email, social media, and the website.
Holiday Marketing
Yearly holiday marketing campaigns were centered on new customers outreach and lapsed buyer re-engagement.
