I know this isn’t “new” news. Knight Transportation updated their brand a few years ago with the help of Summation. But given that the DFW area is a big thoroughfare for trucks (and their brands), I tend to see a lot them both. And if you didn’t know, know that most of the brands are just awful.
Even before I chose the career path of a designer, as a teenager on road trips, I long wondered why the “logo” for Knight Transportation was so awful. Now, whenever I see a truck on the highway with the new identity, it quiets my soul just a bit. Like a breath of fresh air. A moment of Zen. Now when I see a Knight truck, I think to myself, “Wow. That is sooooo much nicer than it was….That is just good design.” The only twinge of discontent comes from that fact that I didn’t get to do it myself.
Image Source: Summation
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