Identity Branding + WebsiteOn the fast track to stardom, this athlete needed an image that reflected his talent.
Ben Spies had just come off a red-hot season as one of the newest and most promising MotoGP racers in the game. Despite his roaring success in the elite league of motorcycle racing, his brand was as rookie as brands get.
Firm: RD2 + Creative Director: Rob Karlovetz + Designers: Rob Karlovetz
