On the fast track to stardom, this athlete needed an image that reflected his status as an international sports figure.
Ben Spies had just come off a red-hot season as one of the newest and most promising MotoGP racers in the game. Despite his roaring success in the elite league of motorcycle racing, his brand and supporting experiences were as rookie as it could get.
Scope & Cross-Functional Collaboration
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Team
2-3 Designers
5-10 Engineers
Impact
Global Trademarks Filed
6+ New Season Sponsors
Succeeding in a world-wide sport means being an international celebrity. The Branding was trademarked in over 11 countries to ensure licensing and usage were protected globally.
